26
Dec
SEO in The Age of AI: How to Do Generative Engine Optimization (GEO)
“GEO” doesn't replace SEO, but it represents an upcoming shift in online marketing for your business.As millions of your potential prospects, patients, clients or customers switch to AI-assisted search, GEO (pronounced G-E-O) will help prevent your product, bra...
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26
Dec
State of Search: A Summary of Changes and Advice for CEOs & SEOs
Back-to-back Google algorithm updates changed the search landscape in late 2023, leading into 2024.Change is the only constant for Google, but its recent updates were particularly dramatic.This summary covers key changes and how you can capitalize on them.For context, Google i...
View More26
Dec
How & Why to Optimize Your Google Business Profile
People go to Google for answers. Accurate and helpful answers.The best this, the closest that.Sure, Google is manic and mysterious, but it does make it free and fairly easy for a business to at least make its mark online.What a Google Business Profile IsGoogle's Busines...
View More26
Dec
How to Write a Blog Worth Reading (and Ranking)
Anyone with a commercial presence on the internet has been told to “blog.”Why? How? How often? For how long?This article—and it is a blog—answers that for a brand or business.These 15 tips will help you write blogs worth reading and worthy of ranking i...
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