This is the first in what we're calling our Shop Talk series, candid conversations where we sit in on the kind of back-and-forth these specialists have with each other all the time, just usually without any flies on the wall. This round, that meant Michael Eiden - VP of Digital A...
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Most small businesses compete on their block before they compete anywhere else. A coffee shop, a plumber, a boutique, a dentist, none of them need to outrank a national chain in general search results nearly as much as they need to show up when someone nearby searches for exactly...
Read Article
AI website builders have gotten good at producing something polished in a matter of hours. What they haven't necessarily solved, and what most business owners don't think to ask, is whether the site gives search engines what they need to find and understand its pages. Those are t...
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It's one of the most common questions we hear from clients who are ready to grow: “In addition to the city where we have a physical office in, can we just add a few more cities to the SEO plan? ” A business operating in one city wants to reach the next one over. So why does the we...
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Every client I talk to is already spending money to bring in leads. Paid ads, SEO, social, often all three at once, sometimes more. What almost nobody has a good answer for is what happens to that lead the moment it arrives...
Read Article
For most of the past decade, social media and SEO lived in separate conversations. The SEO team worried about keywords, backlinks, and technical site health. The social team focused on engagement, content cadence, and community. Both had their own goals, their own metrics, and no...
Read Article
Traditional cable households dropped from 90. 3 million to 69 million between 2018 and today. As of late 2025, streaming accounts for nearly half of all U. S. TV viewership, more than cable and broadcast combined...
Read Article
Earlier this year, Studio 3 was named a 2026 Premier Partner by Google. It's the ninth consecutive year that our agency has earned this recognition, placing Studio 3 among the top 3% of digital marketing agencies nationwide for Google Ads performance...
Read Article
For years, traditional search served as both the discovery and connection platform for users finding businesses. People would search on Google, discover their options, research them, and convert, all within the same ecosystem...
Read Article
In digital marketing parlance, “UX” is shorthand for “User Experience,” the relative quality of experience that a website provides to its users...
Read ArticleThis is the first in what we're calling our Shop Talk series, candid conversations where we sit in on the kind of back-and-forth these specialists have with each other all the time, just usually without any flies on the wall. This round, that meant Michael Eiden - VP of Digital Ads, Gabriel Marrazzo - Digital Advertising Growth Director, and Sean Bell - Digital Ads Director (Legal). Here's what came out of it.
Most small businesses compete on their block before they compete anywhere else. A coffee shop, a plumber, a boutique, a dentist, none of them need to outrank a national chain in general search results nearly as much as they need to show up when someone nearby searches for exactly what they sell. That's a different game than traditional SEO, with its own set of signals and its own common mistakes.
AI website builders have gotten good at producing something polished in a matter of hours. What they haven't necessarily solved, and what most business owners don't think to ask, is whether the site gives search engines what they need to find and understand its pages. Those are two separate problems, and only one of them is visible on a screen.
It's one of the most common questions we hear from clients who are ready to grow: “In addition to the city where we have a physical office in, can we just add a few more cities to the SEO plan?” A business operating in one city wants to reach the next one over. So why does the website only show up in search results for the city where it's actually located? Is there a way to force a site to rank higher in search results for other cities that are farther from the office?
Every client I talk to is already spending money to bring in leads. Paid ads, SEO, social, often all three at once, sometimes more. What almost nobody has a good answer for is what happens to that lead the moment it arrives...
For most of the past decade, social media and SEO lived in separate conversations. The SEO team worried about keywords, backlinks, and technical site health. The social team focused on engagement, content cadence, and community. Both had their own goals, their own metrics, and not much overlap.
Traditional cable households dropped from 90.3 million to 69 million between 2018 and today. As of late 2025, streaming accounts for nearly half of all U.S. TV viewership, more than cable and broadcast combined.
Earlier this year, Studio 3 was named a 2026 Premier Partner by Google. It's the ninth consecutive year that our agency has earned this recognition, placing Studio 3 among the top 3% of digital marketing agencies nationwide for Google Ads performance.
For years, traditional search served as both the discovery and connection platform for users finding businesses. People would search on Google, discover their options, research them, and convert, all within the same ecosystem.
In digital marketing parlance, “UX” is shorthand for “User Experience,” the relative quality of experience that a website provides to its users.
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